Adam Binns takes Director of Television role for Volvo Ocean Race
Alicante, Spain – 03 February 2010 – Adam Binns (35) is the latest new recruit to join the Volvo Ocean Race, which starts its 11th race around the world from Alicante, Spain, in the autumn of 2011.
Binns, formerly Commercial Director of Dutch television and production company, Off the Fence, takes up the Director of Television role for the 37-year old premier ocean race. Binns’ professional background includes senior positions at ITV, BSkyB and TWI.
Binns has worked in the television and film industry for 14 years on a range of projects including Formula One, UEFA Champions League and the Rugby World Cup. He has extensive experience in commercial broadcast negotiation and will be responsible for devising and implementing the broadcast strategy for this ocean classic.
In hiring Adam Binns, Volvo Ocean Race CEO Knut Frostad continues to follow his significantly different approach, by recruiting the most forward thinking and highly motivated candidates from outside the sailing world.
“I am thrilled to have joined the young, agile and dynamic team at the Volvo Ocean Race. We have a great heritage to build upon and Knut’s vision for the event is a real step change. From our new home in Alicante, I look forward to engaging a wider audience with the Volvo Ocean Race than ever before,” Binns said.
More announcements are expected this spring as Frostad continues to build his team to deliver the next race.
For media information on the Volvo Ocean Race, please contact:
Lizzie (Green) Ward – Press Officer (in UK)
Mob +44 7801 185 320
lizzie.ward@VolvoOceanRace.com
Or
Sophie Luther – International Press Officer (in Spain)
Tel + 34 966 011 152 Mob +34 606 894 940
Sophie.luther@volvooceanrace.com
Images
High resolution images can be downloaded from http://images.volvooceanrace.org
Tim Stonton, Picture Desk Manager (in Spain)
Tel +34 966 011 151 Mob +34 606 905 497
tim.stonton@volvooceanrace.com
Full press information can be read and downloaded from http://press.volvooceanrace.org
Editors’ Notes: The Volvo Ocean Race
• The next Volvo Ocean Race will start in the Spanish port of Alicante in the autumn of 2011.
• The design of the boat is regulated and the boat is built for speed whilst safety remains a key concern.
• The first 31,250 nautical-mile race first took place over 37 years ago (as the Whitbread Round the World Race 1973-74), testing the crews against some of the most ferocious elements that man can encounter. The 2011-12 race will be the 11th edition of the event.